From Martinez, CA
Turn Their Restaurant into a World-Class Business
Well, let me rephrase: it’s not all your fault. After all, it’s up to you to be accountable for your life, and you are exactly where you are supposed to be and where you deserve to be right now, even if you think it’s not your fault.
“What in the hell does that mean?” you ask.
It means your current life situation is an exact reflection of the actions you have taken up to this point in your life.
Meaning, if your actions include sitting in the office all day or taking 12 smoke breaks and ignoring your responsibilities, then don’t wonder why you hate your job and you feel like your life is flowing along with the speed and fluidity of a parade float.
The part that isn’t your fault is that the only training or education you've received up to this point is how to perform each individual task to keep the restaurant working on a day-to-day basis.
No one taught you how to take those daily tasks and place them into a system so that:
You can eliminate all of your repetitive tasks and free up more time
Your employees can be trained do their job in the exact image of the restaurant
You can monitor, track and optimize the results and continue to improve your systems
And the biggest challenge for people like you and me is finding the proper education for teaching restaurant management (beyond some random blog you found).
In other words, there are no schools for bar & restaurant management. I mean, there kind of is, right? There are some random imposter online courses on Udemy that will provide you a 4th grade restaurant management education, and there are some colleges that have hospitality management classes. Take a look here:
1) They are not realistic when it comes to trying to run a real bar/restaurant because the information is extremely generic and basic and they teach almost nothing about how to systemize your business, and:
2) For the salary being paid to managers these days, it’s difficult to get motivated to invest multiple semesters of time studying in order to learn generic and basic information on how to properly run a bar/restaurant.
There's nothing in that $3,600 course that is going to revolutionize your restaurant, or provide you with elite business skills on how to turn your restaurant into a word class business.
Is this depressing the hell out of you?
Don't worry, it gets better. A lot better. I promise.
In fact, it gets jump-up-in-the-air-and-do-a-back-flip better. Because...
Master at running your bar/restaurant.
Even if you feel like you have no idea what you're doing or you don't know where to start.
I'm not kidding.
Like a Phoenix born from the ashes, this course has risen from my frustration at the failures and ignorance I just described, as well as the lack of information and education for those people just like you who simply want to be better at what they do but they don't quite trust the information online or in some shallow course.
The lessons taught in the Independent Restaurant Masterclass are more than just “how to figure labor costs" and "what promotion to run on a Tuesday night".
I'm going to teach you how to be phenomenal at systemizing your business, motivating your staff, maximizing your profits, managing your finances, building a menu and executing magical marketing techniques.
In other words...
I'm going to teach you how to be exceptional in ways you can't even fathom at this time.
Each lesson will help you understand why your restaurant isn't working, and what to do about it, as well as what you're doing personally that isn't working. And what to do about that.
Because the truth is, whether you want to hear it or not, the problem is not your business. The problem is you.
That might sound a bit rude, but businesses are a reflection of the people who run it, not the other way around.
So in order to be amazing at your job and create an unforgettable business, we have to change what you do first. The actions you take. And then everything else falls into place.
In short, the Masterclass will teach you to be a more responsible, respected and highly effective leader, and when it's all said and done and you look back where you came from, you'll suddenly realize that you're standing on the top the bar/restaurant industry, looking down on the competition with a savvy and confident smile.
This is your wake up call. I've spent years–decades actually–learning what makes a successful bar and restaurant work, and now is the time to start a revolution. A leadership revolution. A business systems revolution. And you get to be a part of it.
If you're ready, you're about to enter the most comprehensive and masterful training program on running a successful bar & restaurant anywhere.
No other online course or college comes close to teaching the systemizing philosophy I teach in these lessons, and systemizing your business is essential in order to not only succeed on a business level, but on a personal level as well.
After all, mediocrity is not the objective here, mastery is, and with mastery comes a new opportunity to rise to the top of your profession and exceed in ways you never have before.
...founder and CEO of Bar Patrol. I have been the bar and restaurant industry for more than 30 years now, starting out as a busboy in a dirty Chinese restaurant in Redding, CA at the age of 16.
Since then I have been a barback, server, bartender, bar manager, GM and now bar consultant and owner of a highly successful inventory management and bar/restaurant consultant company.
Since starting Bar Patrol in 2011, I have worked with dive bars, sports bars, fine dining restaurants, lounges, as well as corporate giants like P.F. Chang's, Outback Steakhouse and Il Fornaio, implementing business systems to help them boost their productivity, efficiency and profits so they can achieve higher levels of success and spend more time doing what they love.
And I want to do the same for you.
The Independent Restaurant Masterclass was developed for people like us, owners and managers who want to stop walking through the doors each day and hoping for the best, only to continue to be frazzled and exhausted by and the lack of procedures and practices in place that result in chaotic shifts and apathetic employees who have no connection to the culture or identity of the restaurant.
The Masterclass is a blue-print model that you can copy in order to create turn-key business systems and expert management techniques, including: finances, hiring, training, building a culture, cost control, inventory management, marketing, menu engineering, item costing and more.
Let's take a closer look:
Completely novice beginners who want to learn how to be a better manager and run a bar/restaurant.
Anyone opening a bar/restaurant (or recently opened) who wants systems in place from the start.
Intermediate level bar/restaurant owners/managers looking to up their management knowledge and build some truly kick-ass business systems.
Bar/restaurant veterans who have a wealth of knowledge but are overwhelmed and want better systems in place for themselves and their management team.
Anyone who is cynical and does not believe in the power and ideology of systemizing.
Anyone who expects me to do all the work for them (I love teaching you how to do it, but execution on your end is everything).
Bar/restaurant industry know-it-alls who are certain that nobody knows more than they do.
Anyone who is looking for shortcuts in the place of being a real leader who wants to instill real change in the restaurant (although these systems do provide multiple short cuts).
Most people who find me online know about Bar Patrol Inventory App, or they know that I help people with no experience become bartenders.
But what you probably don't know about me, is that in order to grow Bar Patrol, I had to walk into hundreds of bars and restaurants in the San Francisco Bay Area, and I've spent thousands of hours speaking with owners and managers about their biggest struggles and biggest successes.
I've witnessed how operations work from the lowliest dive bar to the most structured corporate restaurant with a training book 4 inches thick.
I've spent time learning from the best, and I've taken thousands of inventories for them. I then spent the last 8 years studying business systems and how to implement them with all the owners and managers I've worked with.
In other words, I've witnessed how operations work from the lowliest dive bar to the most structured corporate restaurant with a training book 4 inches thick.
I've spent time learning from the best, and I've taken thousands of inventories for them. I then spent the last 8 years studying business systems and how to implement them with all the owners and managers I've worked with.
So why should you trust me...?
FROM DIVE BARS TO CORPORATE GIANTS...
Owners and managers from all over started seeking me out. I don't say this to brag. I'm quite humbled and grateful for it, but it made me so busy I simply couldn't get to everyone. I was frazzled.
I was smack dab in the middle of all this chaos when one day an bar owner friend of mine who I had recently helped sent me a text.
After reading that text, I said to myself, imagine what kind of impact I could have if I took what I was doing in helping these local bars...
What if I actually gave them the same step-by-step blueprint system I was providing to them so that anyone could use it, anywhere in the world?
Thus, the birth of The Independent Restaurant Masterclass.
Everything, Dave?
Ok, not everything. Remember why you got into this industry in the first place. Remember what you love about it. And then yes, forget everything else.
You may or may not heard of The E-Myth, by Michael Gerber, which is sort of the Bible for high-level management and putting business systems into place.
I have spent years of my time attending "The E-Myth University" learning the best ways to apply Gerber's teachings to the bar and restaurant industry, and it has paid off in a BIG WAY.
There is an epidemic going on in businesses today, and it is especially apparent in the bar and restaurant industry.
Gerber explains this as "working IN your business instead of working ON your business."
In other words, as owners and managers, we spend 99% of our time trying to manage what's right in front of our faces on a day to day basis, getting buried in menial tasks, which means we hardly ever step back and look at the big picture and actually take some time to DEFINE how your business works. Or how it SHOULD work.
Instead, we spend out time bitching and moaning about things we think we have no control over.
Look, I could tell you story after story of owners and managers who email me or complain to me in person about situations in their restaurant that they believe is causing their downfall, but in reality those things are only symptoms of the real problem.
I could tell you all about those people, but I'd rather just show you.
Check out this email I recently got:
First off, just reading emails like this break my heart, because Angela doesn't deserve to have a job that makes her "want to curl up in a ball in the corner".
But do you see what the problem is here?
It's the same with people who think that money will solve all of their problems. They figure if they could just win the lottery, then all of their problems would go away and they would be happy.
And yet 70% of lottery winners go bankrupt within 5 years because money doesn't change a person's mindset or poor habits so they will always revert back to who they really are.
Angela thinks if she can just start all over and get a shiny new building with new decorations and a new menu and new employees that her problems will be solved.
But the same bad habits and the same bad training and the same lack of systems she's been practicing up until this point will always put her right back where she came from.
Even if she could wave a magic wand and get all those new things and hire a new staff, in another few weeks she'd find herself in the exact same position she's in now.
I hear it from owners and managers all the time who are failing and want to put a Band-aid on the problem instead of doing some surgery and fixing the heart of the problem:
None of these reasons are why you are failing. These are just the same bad habits and the same bad training and the same lack of systems.
They are just excuses, and the reality is, if you really want to be successful, you'll find a way. If you don't, you'll find excuses.
Here are the real reasons you're failing:
And it's this last one where owners and managers fail the most because it's completely backwards to what they've been taught and the way they've always done things.
We have always been told that in order to succeed we need to hire the best people and bring in an expert chef and master mixologist to make the best food and drinks.
But think about it: do franchises like Subway and Starbuck's succeed on a massive level because of the expert sandwich makers and baristas they hire, or the fine cuisine and unique beverages they prepare?
No way! They succeed because franchises know the secret to business success. They've created businesses that are systems-dependent, not people-dependent.
We take the fundamentals and essentials of running a bar & restaurant and we break them down step-by-step, and then we take those steps and build a system that will save you time and money and that will help you achieve consistent results each day, each week, each month.
The difference is that you will be playing a very different game with a very different mindset.
Jim Rohn, a master business mind and motivational speaker, conveys the philosophy of the The Restaurant Management Masterclass to perfection:
The Masterclass changes everything. It allows you to carve your own path. You'll discover that you can use the Masterclass to go from good to great, and by following my blueprint systemizing process, you can ever go from great to un-frickin'-believable. I kid you not.
After putting new systems in place, I actually encourage my clients to leave for 3 or 4 weeks to see if the restaurant can run on its own, based on the systems put in place. It terrifies them, but it's also liberating.
I got this text one day from Bill, a former client of mine.
And I don't just give you the final overview chart and say "Good luck". Each of these steps is broken down to show you exactly how the strategy works and how you can completely automate your email marketing.
Systemizing. It's the frickin' best!
and I will radically & ruthlessly transform you into a restaurant management, systemizing expert!
The proof is in the results...
All I can say is its about time. LOL! Been waiting for this course from you for 2 years and now its finally here. I'm such a huge fan of yours and I just KNEW this course would be awesome, and you didn't disappoint. There is so much premium information in here I will be back again and again using it as a Bible for running my restaurant. Thanks so much Dave! Seriously. It's AMAZING!!!"
Once defined, each employee and manager is trained on these procedures and steps so that they are done exactly the same way every single time to achieve success consistency.
A business built with great systems means you could leave for three months and come back and everything would be running perfectly, because the systems run the business, and the people simply run the systems.
Others have no idea where to start, period, which is why I've created a powerfully effective system that is simple to implement but with crazy-hyper results. Fundamentals people. Fundamentals.
But the great news is you can go back and refer to the Masterclass at any time you want (as you will see with the next question), and as new updates and new lessons come out, they will be added to the course and you will have access to those as well. Sort of like a membership site.
Lessons are structured to have immediate impact so that you aren’t left with just a bunch of “good ideas”. Instead you are able to experience HUGE results in as short as time possible.
Work at your own pace, so you can implement these powerful strategies as quickly or as comfortably as you wish, based on your timeline.
P.S. Even if you need help beyond 30 days, I will still be here for you. The 30 day policy is mostly a deadline for the psychos who email me 39 times per week. If that's you, then I will probably pull out my 30-day card and play it.
In fact, I’m so confident in your success, based on our track record and the downright unfair resources and bonuses only available until registration closes...
I call it TheRealBarman Iron Clad 30-Day Triple Guarantee. Goes like this:
If at any time in the next 30 days:
1. You feel that The Independent Restaurant Masterclass didn't deliver what I promised it would...
2. You don't see significant improvements in your daily, weekly and monthly systems, routines and results...
3. Hell, even if you don't like the way my hair looks in any of the videos, I will gladly give you a full refund.
Honestly, all of my courses provide 10X their value, as long as you put in the work and follow the steps.
And if you don't you'll end up right back where you started: discombobulated, disjointed and in disarray, which neither one of us want.
I challenge you to find another bar/restaurant management course that provides the same blueprint and bullet-proof results I do, PLUS a full money back guarantee.
OPTION 2: Do nothing. I'm not sure how that's going to help, but doing nothing is always an option, and it's what most people do which is why they fail.
OPTION 3: Use the exact same blueprint I use to help other bars & restaurants succeed on a massive level, as well as my 30 years+ experience, and simply plug it into your restaurant business plan. That means don't just think about it. Don't just say “Yeah, that sounds like a good idea.” But actually take this thing out in the real world and make something happen. Get unstuck.
Which one of these 3 options can you see yourself doing? Because doing nothing is safe, but it's also going to get you the exact same results you're getting right now, and is that what you want?
Well, the right hands it's worth tens-of-thousands. Check out what Matthew from San Diego, CA had to say...
The reality is, if I had a crystal ball that showed your business 6 months from now, and your restaurant was systemized top to bottom, making an extra $10,000/month like Matthew, you’d probably invest $10,000 with me right now.
In other words, if asking someone to put down $10,000 to enroll today meant that they would increase their income by $60,000 in 6 months, that would be a fair exchange, wouldn’t it?
The truth is, I’m in the game of creating an unfair advantage for the owners and managers I work with. At that point, it’s not about the money, because I can literally guarantee you success when you say yes to this blueprint program I have which is available to you for a limited time today.
In addition, you need to have some skin in the game or you will just quit and you’ll be right back where you started . It’s scientifically proven that when you invest in yourself, you are ten times more likely to succeed .
And for this registration period only, I'm making it tough for you to pass up with a special offer because I really do want you to succeed on a massive level.
Do you know why 5% of the population makes 95% of the money? Because the 5% don't spend their money on high-heeled boots and jet skis. They invest in themselves first. THEN they buy the boots and jet ski.
Investing in yourself increases your value. Which increases your success. Which increases your income. Which increases your happiness. Do you get where I'm going with this?
The world needs experts, and even though you might think learning how to run a better bar and restaurant may not be revolutionary, you'd be surprised where it might lead you in your career and your life. Experts are sought after, and there is no better feeling than being needed and pursued.
So when it comes right down to it, how much is your success worth to you? Your happiness?
If I still haven't convinced you, what if I told you that you could...
learning and systemizing right away. I'm talking TODAY!
It's simply a great deal to help you succeed.
-Jim Rohn